iJuice

iJuice - drink different

“How do you get orange juice from an Apple?”

The iJuice is a juicer I designed for the company then known as Apple Computer, Inc.

This was a university project that focused on identity. The brief was to design an unusual product for a well know company that conveyed their brand image through styling and function.

The iJuice captures Apple’s identity through simplicity, minimalism, elegance and aspirations of a clean, healthy lifestyle. It also sought to be the physical embodiment of the Apple brand by echoing the profile of their ubiquitous lower-case “i” in the font they used at the time.

G4-n-juice

Modelled in Rhino, rendered with Blue Moon rendering tools.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s