Oi! Sandwich is a blue-skies sandwich display unit concept with gravity-fed sandwich channels and a sushi-bar style rotating conveyor belt. It was designed to provoke thought around the display of lunch items in supermarkets in order to add “theatre” and inspire ways to allay crowding in the lunch-hour rush.
The channels allow sandwiches to slide to the front to ensure they are always visible and easily reachable. 1The conveyor allows customers to stand in front of the display and make a choice from the selection as they pass by, rather than crowding and fighting over each other at peak times. It also provides a place to put back unwanted items and creates a intriguing point of interest.