Dairy Tray

The Dairy Tray is a returnable transit packaging solution for the majority of yoghurts and creams for the supermarket dairy section. The pots would be inserted by the suppliers and sent through the supply chain and placed straight on the shelves. Once emptied they would be sent to regional sites for washing and distribution back to suppliers. This would reduce the amount of card consumed in the system, and provide a more stable and secure platform for transportation.

I made cosmetic improvements while considering mouldablity, and created visualisations to help determine how the tray would affect branding and on-shelf look and feel.

A further development to the Dairy Tray incorporated a pull-forward device for fresh goods such as salad bowls. See it in action here.