Oi! Sandwich

Oi Sandwich

Oi! Sandwich is a blue-skies sandwich display unit concept with gravity-fed sandwich channels and a sushi-bar style rotating conveyor belt. It was designed to provoke thought around the display of lunch items in supermarkets in order to add “theatre” and inspire ways to allay crowding in the lunch-hour rush.

The channels allow sandwiches to slide to the front to ensure they are always visible and easily reachable. 1The conveyor allows customers to stand in front of the display and make a choice from the selection as they pass by, rather than crowding and fighting over each other at peak times. It also provides a place to put back unwanted items and creates a intriguing point of interest.

Rear Filled Grocery Display

Rear fill

The concept of a supermarket that can be replenished from behind the shelves and out of customer’s way is a long-term goal that has many challenges in terms of space efficiency and practicality.

The sketch above shows how a fresh grocery display could be arranged to allow extra stock of trays to be replenished from a corridor behind the fixture. The trays can then be drawn forward easily from the front when the empties are removed.

Dairy Tray

The Dairy Tray is a returnable transit packaging solution for the majority of yoghurts and creams for the supermarket dairy section. The pots would be inserted by the suppliers and sent through the supply chain and placed straight on the shelves. Once emptied they would be sent to regional sites for washing and distribution back to suppliers. This would reduce the amount of card consumed in the system, and provide a more stable and secure platform for transportation.

I made cosmetic improvements while considering mouldablity, and created visualisations to help determine how the tray would affect branding and on-shelf look and feel.

A further development to the Dairy Tray incorporated a pull-forward device for fresh goods such as salad bowls. See it in action here.


This project for Contour Aerospace involved re-engineering an existing seat to fit on narrow-bodied aircraft, while maintaining its functionality and style.

My responsibility was to redesign the seating and outer casing from the ground up around the new frame, with aerospace regulations in mind. I also redeveloped the back side to give more space to the passenger, and developed a new styling element around a fixed monitor.

For evaluation I built ergonomes to represent the extremes of the customer base.

Aerospace Interior Concepts

These concepts were created in a matter of hours as last-minute additions to major tenders.

Combination down-light and directional reading light
Combination down-light and directional reading light

This combination down light and reading light was designed to be serpent-like to suit the style of an Asian airline first-class seat.

These split controls for a premium economy seat concept wrap over the arm-rest to allow the seat to be controlled more easily from the fully flat bed mode. I redesigned the graphics and produced mock ups for an international trade show.

Pop-up mini bar. Yes these thing exist
Pop-up mini bar. Yes, these things exist

At the touch of a button the panel opens and the mini-bar containing chilled drinks and glasses rises up from the sideboard in this first-class suite design.

Surefoot Bathboard

The Surefoot bathboard for The Helping Hand Company was the first complete product I designed in its entirety from scratch. The brief was to design a brand new bathboard which incorporated locking suckers for added perception of safety.

These suckers needed to adjust to suit any bath and they needed to be locked in position using a single quick-release lever. The fact they needed to both slide and rotate and lock using independent teeth engagements made this particularly fun to engineer.

I was responsible for the complete design, prototyping and testing for this product, liaising with the overseas tooling supplier, and resolving production issues.


The bilateral jaws needed redesigning to improve grip on certain items such as carrier bags and large plastic bottles. These jaws are used for both litter clearance and as domestic living aids so consideration for both applications was crucial.

I made the jaws slightly shorter to give better mechanical advantage but without affecting the opening range. I changed the internal surfaces from a flared-outwards design to parallel sides, so that the gripping force always acted inwards instead of squeezing the object out. Finally I added interlocking serrations to the tips in order to create a better mechanical grip on flexible items such as plastic bags a fabric.

The handle and cuff support needed to be reverse-engineered so that new tooling could be made. This involved precise measurement and complex surfacing to accurately recreate its ergonomic curvature.


Nesting Drums
Nested Drums

Matryoshka is a drum kit where each drum “nests” inside the others like Russian dolls (Matryoshka) to make transportation and storage far more convenient.

As a drummer in a band that regularly played at different venues, I wanted to design a kit that would make the job of lugging around and setting up the kit much easier. As well as significantly reducing the space it takes up when collapsed, this kit also memorises the exact location of each drum and cymbal, which removes all the guess work and tweaking from the set-up process making it much faster.

This project was a key part of the final year of my Masters at Coventry University.