“How do you get orange juice from an Apple?”

The iJuice is a juicer I designed for the company then known as Apple Computer, Inc.

This was a university project that focused on identity. The brief was to design an unusual product for a well know company that conveyed their brand image through styling and function.

The iJuice captures Apple’s identity through simplicity, minimalism, elegance and aspirations of a clean, healthy lifestyle. It also sought to be the physical embodiment of the Apple brand by echoing the profile of their ubiquitous lower-case “i” in the font they used at the time.

Modelled in Rhino, rendered with Blue Moon rendering tools.